Broker Check

Meet the Team

At our firm, we have the client—and only the client—in mind.

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

Client Centered

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Rick Leidal, AIF®

Owner/President

248-662-2900

Rick is dedicated to assisting clients in achieving their financial goals through well-crafted strategies, covering aspects from college planning to retirement. As the founder of The Insight Plan, he specializes in financial, estate,...

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Chris Leidal

Medicare and Retirement Consultant

248-662-2900

With over 15 years of experience in life insurance, Medicare benefits, health insurance, and retirement planning, Chris brings a wealth of knowledge and a personalized, education-first approach to every client interaction. He is...
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Alex Leidal

Financial Advisor

248-662-2900

Many financial decisions are more connected than they first appear.Choices around retirement, taxes, investments, insurance, and estate planning don’t exist in isolation. Each decision can affect another, and without coordination, even...
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Pattie McCusker

Corporate Administrator

(248) 662-2900

Kendra Gingo

Corporate Adminstrator

2486622900

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.

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